Holiday Music is a powerful tool for discovering artists, but it's not as simple as simply recording some “Ho Ho Ho’s”.

It is that time of year again when holiday music is playing everywhere. Holiday music is a great way for artists and musicians to participate in the festive season. Still, many feel a tug-o-war between investing in their original music and recording holiday music. In the United States, holiday music consumption is a significant part of the festive experience. Whether it's classic carols, modern pop renditions, or festive instrumentals, holiday music sets the mood and brings joy to people of all ages. It's a no-brainer for independent artists to want to participate in it.

Soundtrack to the Holidays

With the rise of streaming platforms, holiday music has become more accessible than ever before. Over 80% of Americans now prefer streaming services for their music consumption, a notably pronounced trend during the holiday season. In 2022, holiday music streaming saw a substantial surge, with a notable increase in the number of users creating personalized playlists to share their favorite seasonal tunes with friends and family.

Independent Holiday Music Struggle

Independent artists strive every year to write or cover, and record a song that can participate in the Holiday streaming surge. But, most cannot afford the cost of recording their contributions to the halls of merry music. When it comes down to choosing to record their originals or do a cover of a holiday song - or even record a new one - most artists feel financially torn.

Spending limited resources on niche, seasonal music is a hard pill to swallow for an artist working two jobs to finance their musical dreams. Yet, it can be great exposure, and in today’s world of needing constant content to share, it can be a great way to stay relevant.

Trends and Traditions

According to data from Billboard, perennial favorites like Mariah Carey's "All I Want for Christmas Is You" and Bing Crosby's "White Christmas" continue to dominate the charts yearly. But, traditional holiday songs like "Jingle Bells," "Silent Night," and "Deck the Halls" have stood the test of time and are cherished by many.

Independent artists everywhere want to contribute their spin on holiday cheer. In recent years, contemporary holiday music has gained popularity as well. Artists from various genres, including pop, R&B, and country, have released their own holiday albums and singles. These modern renditions bring a fresh twist to holiday music, appealing to a younger audience while capturing the season's essence.

The Power of Holiday Music

Holiday music holds a special place in the hearts of many Americans, as it can evoke emotions, create a festive atmosphere, and bring people together. New artists and their takes can stir these powerful feelings just as much as timeless recordings that live rent-free in our hearts. The opportunity for music to embody and express our culture is vital to experience as humans.

Helping artists via Recording Fund grants can ultimately help free up resources and support artists in adding more diversified and niche music to their catalogs. This is one of the many ways our mission helps independent music thrive.

So, as the holiday season approaches, remember to create your independent holiday music playlist and consider donating to Recording Fund to benefit independent music all year long.

Happy Holidays!