Introduction

In the music industry, gatekeepers significantly shape artists' careers and determine which voices are heard. These gatekeepers, such as record label executives, radio programmers, and streaming platform curators, have the power to open doors or keep them shut. However, their influence can often lead to barriers for aspiring musicians, particularly those from underrepresented backgrounds. In this blog post, we will explore the impact of gatekeepers in the music business and discuss the importance of breaking down these barriers for a more inclusive and diverse industry.

The Power of Gatekeepers

Gatekeepers in the music industry can decide what music gets exposure and what remains unheard. They control access to platforms, airplay, and promotional opportunities, which can ultimately make or break an artist's career. While their role is necessary to filter through the vast amount of music produced, it also comes with the often forgotten responsibility of ensuring diversity and representation.

Unfortunately, gatekeepers often rely on mainstream trends and commercial viability, leading to a lack of diversity in the music that reaches the masses. This creates a barrier for artists who do not fit into preconceived notions of what is marketable or popular. As a result, talented musicians from underrepresented backgrounds with unique sounds and perspectives struggle to break through and gain recognition.

Re-Thinking Barriers

Today’s music industry is driven by investment return, often prioritizing trends and data over artistic contribution. To create a more inclusive and equitable music industry, breaking down the barriers imposed by gatekeepers is crucial. One way to do this is by offering more alternative funding opportunities for artists and musicians. When the funding source is changed, artists can pursue a more pure artistic expression, which is ultimately better for music and culture as a whole. The barriers that have fortified today’s music industry will soon hold it back unless we do something.

The Power of Gateways

Gatekeepers in the music industry hold immense power, but we should seek an industry of Gateways, Not Gatekeepers. By diversifying decision-makers, providing alternative platforms, and promoting collaboration, we can work towards a music business that embraces and amplifies the voices of all artists.